About / Press

Seth Goldstein is an entrepreneur and artist who has spent three decades identifying cultural and technological shifts years before the mainstream. He began in avant-garde theater — cast by Robert Wilson at fourteen — and in the early 1990s pioneered the digital documentation of performance, creating interactive CD-ROM archives of Wilson's work and William Forsythe's choreography, and serving as an artist-in-residence at the ZKM Center for Art and Media in Karlsruhe.

With the arrival of the commercial web he founded SiteSpecific (1995), one of the first internet advertising agencies, acquired by CKS Group in 1997; he then joined Flatiron Partners as its first Entrepreneur-in-Residence. In 2002 he co-founded Majestic Research, a pioneer of “alternative data” for investors, acquired by ITG. He founded AttentionTrust (2006) to advocate for personal data rights, and in 2011 co-founded Turntable.fm, the social-music platform that reached 600,000 users in four months.

In 2021 he founded Bright Moments, a generative-art DAO that pioneered live, in-person NFT minting and staged exhibitions across ten cities, concluding with a finale in Venice, Italy in 2024. Today he is founder of Spirit Protocol — infrastructure where AI agents earn sovereignty through daily practice — and co-creator, with Kristi Coronado, of SOLIENNE, an autonomous artist whose work has shown at Rented Gaze in Paris and Fotografiska Stockholm. He lives in Tucson, Arizona, and relocates to Paris in mid-2026.